Epitaph Records
2002 Redesign of Epitaph.com, punk's leading label website. Epitaph.com was a successful collaboration between a big group of friends. Site remained live for 3+ years before being redesigned.





Project Team
Mike Buzzard - Lead developer, project manager
Greg Huntoon - Lead front-end designer, art director
Jessey White-Cinis - Developer, server admin
Thomas Brodahl - Art director, illustrator
Dave Kinsey - Identity redesign
Michael Schmidt - Back-end designer, icon illustrator
Token Nygaard - Back-end designer, icon illustrator
Niko Stumpo - Official "Goodies" designer
Arlo Jamrog - Flash developer

Case Study
Mike Buzzard and I were in my office working tirelessly on the 2nd Annual Monson Snowboard Design Contest and listening to Bad Religion's Generator when an email came across from Epitaph's owner and BR guitarist Brett Gurewitz. He expressed an interest in a redesign of Epitaph.com - not just a redesign, but a full overhaul of his entire web presence, head to toe.

Our first order of business on this project was to create the team we wanted. Mike pulled in Michael Schmidt and Token Nygaard of K10K fame for designing an interface for his custom backend system (complete with multiple CSS skins). Also, Jessey White-Cinis, Epitaph's CodeMonkey at the time, worked side-by-side with Mike from start to finish. Jessey was an indispensable part of the team. On the design end, I called up my friend Thomas Brodahl to work with me on presenting the creative directions and initial layouts.

As Mike and Michael built the structure and layout of the new backend, Thomas and I worked on different directions to present to Brett. After choosing a direction, we worked very closely with Brett on each and every piece of the design of the site. As I built the front-end framework and features for the site, Thomas continued cranking out the amazing header illustrations that dominate the top portion of each section on Epitaph.com.

The end result is a site that was completely administered by Epitaph's WebMonkey, Matt Heinemeyer, and was filled with daily content changes and interaction. Brett continued to make changes and upgrades to the site, adding sections and deleting them based on fan and user requests.

The resulting site was one honed-down, kick-ass punk machine!